When done correctly, email marketing is the quickest way to bring new clients to a company. Moosend is an emailing marketing platform that streamlines monotonous chores so that marketers can focus on creating long-term connections with their customers.
It includes an easy-to-use interface for creating emails and tracking campaigns, and it doesn’t require any programming or web design knowledge. The software is always up to date, with new integrations and features being released regularly to make your job simpler. Moosend has redesigned its analytics and reporting tool to make it useful and user-friendly.
Here’s all you need to know about Moosend.
Key Features of Moosend:
Email Editor:
The platform includes a drag-and-drop email builder that allows marketers to either construct their email newsletter themes from start or adapt one of Moosend’s numerous pre-made themes. The email builder is simple to use for both newbie and expert marketers, as it requires no HTML understanding.
Analytics:
Moosend has analytics capabilities that allow marketers to track the effectiveness of their campaigns. Marketers may use the link analytics tool to see which links their subscribers click on and the email client and gadget metrics offer information on which email programs and devices subscribers use.
Marketers can track the day, time, and geographic location of email opens as well. Reports may get exported in a variety of formats, including Excel and PDF.
Segmentation:
Marketers may develop email lists by incorporating bespoke opt-in forms into their websites or social media platforms. Each field is editable and captures information such as gender, age, and preferred brands.
The data may then get utilized to create segment filters. Email lists may get imported from a variety of sources. Marketers can also delete a large number of members at once.
Testing Tools:
From the email text to the subject line, Moosend’s A/B testing tools may help you optimize your email newsletters. You may use the platform to build many variations of your email, each with a distinct set of changes, and measure how each version works.
After that, you may choose the most successful version and distribute it to the audience. The test duration may be adjusted to 24 hours, and up to two components can be tested. One of the most important aspects of email marketing is A/B testing since educated, data-driven choices lead to greater outcomes.
Customer Support:
Each organization has a dedicated Account Manager who can give the best practices in email marketing and other advice. Customers may reach out to customer service by email or chat support.
They may also access video training and seminars on the system and email advertising best practices, as well as search the knowledge base for commonly asked topics. Furthermore, Moosend has a reliability team that may offer advice on how to improve email delivery.
Pricing:
For businesses with fewer than 1,000 subscribers, Moosend provides a free package that includes unlimited marketing emails and other capabilities. Pro and Enterprise are the two price tiers that are depending on the number of clients.
The Pro plan includes landing sites, transaction emails, and an online chat service. It costs $8 per month for up to 2,000 subscribers. The Enterprise Bundle includes custom analytics, single sign-on, an account executive, enrollment, and a service contract.
This plan’s pricing is only accessible as a bespoke quotation. Moosend also offers credits to businesses that just send emails on occasion.
Integration:
In comparison to its competitors, Moosend only has 39 native third-party integrations. Mailchimp, for example, now has over 250 built-in connectors. Moosend has joined with PieSync and Zapier, allowing users to connect to hundreds of other apps, however, this requires an extra membership.
Landing Page Builder:
Moosend, despite being an email service, includes a built-in touchdown page builder that makes constructing landing pages considerably easier. The editor is fully customizable, and it includes a template gallery for all those looking to quickly create a landing page.
Beginners will find the UI simple to use, and the editor does not need any code. Moosend features its own Hubspot builder since establishing a landing page might result in more leads.
Automations:
Drip campaigns, which deliver a succession of automatic messages to clients, are possible with Moosend. For 18 different types of drip campaigns, Moosend contains pre-built flows with specific triggers and timeframes. The flow builder in Moosend may get used to developing complicated drip campaigns. The flow builder is a visual canvas where one can create automation processes by dragging and dropping elements.
Moosend Review FAQ:
What exactly is Moosend?
Moosend is an email marketing platform that includes basic automation, templates, and a landing page builder.
Is it possible to send newsletters using Moosend?
Yes, you may use your account on their website to produce and send email newsletters.
How does Moosend function?
Because Moosend is a web-based program, you may use it from any computer that has an internet connection. To use the service, you do not need to download or install any software.
What are some Moosend alternatives?
Alternatives to Moosend include MailerLite, ActiveCampaign, GetResponse, Mailchimp, and Campaign Monitor.
Conclusion
To summarise, Moosend is an email marketing platform that assists small businesses in executing successful marketing campaigns. Moosend’s automation processes are highly comprehensive when compared to comparably priced alternatives.
